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Privacy Policy

Effective date: 1 January 2025 · Last updated: 20 May 2025

1. Who We Are (Data Controller)

ANJ Studios Co ("ANJ Studios", "we", "us", "our") is the data controller for personal data collected through this website.

  • Business name: ANJ Studios Co
  • Registered address: Dubai, UAE
  • Email: hello@anjstudiosco.com
  • Phone / WhatsApp: +971 58 243 3030
  • Data enquiries: privacy@anjstudiosco.com

If you have questions about how we handle your personal data, contact us at the email above.

2. What Data We Collect

2.1 Data You Provide Directly

When you complete the Free Website Audit form or any contact form on our website, we collect:

  • Full name
  • Email address
  • Website URL (optional)
  • Message / description of your enquiry
  • Your consent record (timestamp of agreement to this policy)

2.2 Data Collected Automatically (with your consent)

If you consent to analytics cookies, Google Analytics 4 (GA4) may collect:

  • IP address (anonymised before storage)
  • Browser type, version, and language
  • Device type and operating system
  • Pages visited, time on page, scroll depth
  • Referral source (how you arrived at our website)
  • Session and interaction data (button clicks, form starts, form submissions)

2.3 Technical / Essential Data

Regardless of cookie consent, our web server may log basic access information including IP address, request timestamp, and HTTP status code. This is essential for security and server stability. These logs are retained for a maximum of 30 days.

3. Why We Collect Your Data (Purposes and Legal Basis)

PurposeLegal BasisRetention
Responding to your enquiry or audit requestLegitimate interest / Contract performance2 years from last contact
Sending you information you requestedConsentUntil you unsubscribe
Website analytics (GA4)Consent26 months (GA4 default)
Improving website performance and contentLegitimate interestAggregated, no personal data retained
Security, fraud prevention, server stabilityLegitimate interest / Legal obligation30 days (access logs)
Marketing communications (future)ConsentUntil withdrawn

We do not use automated decision-making or profiling in a way that produces significant legal effects for you.

4. Google Analytics 4 (GA4) and Google Tag Manager

With your consent, we use Google Analytics 4 to understand how visitors use our website. GA4 is provided by Google LLC (USA) / Google Ireland Limited (EU).

What GA4 tracks on our site:

  • Page views and navigation paths
  • CTA button clicks (e.g., "Book a Call", "Get My Free Audit")
  • WhatsApp link clicks
  • Form starts and completions (audit form submissions)
  • Scroll depth and engagement time

IP anonymisation: We have configured GA4 with IP anonymisation enabled. Full IP addresses are not stored.

Consent Mode: We implement Google Consent Mode v2. GA4 only activates after you grant analytics consent. If you decline or do not respond, no tracking data is sent to Google.

We use Google Tag Manager (GTM) to manage and deploy analytics and tracking scripts from a single container. GTM itself does not collect personal data — it serves as a technical container for deploying approved tags.

Google's privacy policy: policies.google.com/privacy

5. WhatsApp

If you click a WhatsApp link on our website, you will be redirected to WhatsApp (operated by Meta Platforms Inc.). ANJ Studios does not receive or process your WhatsApp messages through our website — communication via WhatsApp is governed by WhatsApp's Privacy Policy.

We track clicks on WhatsApp links as conversion events in GA4 (only when analytics consent is granted). We do not intercept message content.

6. Who We Share Your Data With

We do not sell your personal data to third parties. We may share data with:

  • Google LLC — analytics (GA4), tag management (GTM). Data processed under Google's data processing terms.
  • FormSubmit — the service we use to receive form submissions from this website. Form data is forwarded to our email inbox. See FormSubmit's Privacy Policy.
  • Legal or regulatory authorities — if required by applicable law, court order, or regulatory obligation.

Any third-party processors we engage are bound by data processing agreements ensuring appropriate data protection standards.

7. International Data Transfers

ANJ Studios Co is based in Dubai, UAE. If you are located in the EU, EEA, or UK, your data may be transferred to countries outside those regions (including the UAE and USA where Google's servers operate). Such transfers are made under:

  • Google's Standard Contractual Clauses (SCCs) for EU data transfers
  • Google's UK GDPR-compliant data processing terms

We ensure appropriate safeguards are in place for any international transfers.

8. Data Retention

  • Enquiry / form data: Retained for up to 2 years from your last interaction with us, then deleted or anonymised.
  • GA4 analytics data: Retained for 26 months by default within Google Analytics. You can adjust this in your GA4 property settings.
  • Server access logs: Retained for a maximum of 30 days for security purposes.
  • Cookie consent records: Stored locally in your browser (localStorage) until you clear browser data or withdraw consent.

9. Your Rights

Depending on your location (and applicable law including GDPR for EU/UK residents), you have the following rights regarding your personal data:

  • Right of access — request a copy of the personal data we hold about you.
  • Right to rectification — request correction of inaccurate data.
  • Right to erasure ("right to be forgotten") — request deletion of your personal data where there is no overriding legal basis for retention.
  • Right to restriction — request that we limit how we use your data.
  • Right to data portability — receive your data in a structured, machine-readable format.
  • Right to object — object to processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent — withdraw any previously given consent at any time. This does not affect the lawfulness of processing before withdrawal.

To exercise any of these rights, email us at: privacy@anjstudiosco.com. We will respond within 30 days. We may need to verify your identity before fulfilling a request.

10. Cookies

We use cookies to operate the website and (with your consent) for analytics and future marketing purposes. For full details, see our Cookie Policy.

You can manage your preferences at any time by clicking "Cookie Settings" in the website footer.

11. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately so we can delete it.

12. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with a relevant supervisory authority. For EU residents, this is your national data protection authority. For UK residents, this is the ICO (ico.org.uk). We would, however, appreciate the opportunity to address your concerns directly first — please contact us at privacy@anjstudiosco.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via a notice on our website. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after any update constitutes acceptance of the revised policy.

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Questions? privacy@anjstudiosco.com

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